UrbiQuest

UrbiQuest

Jan 2023 - Apr 2023

Level up your digital performance!

UrbiQuest is a gamified platform designed to help businesses audit, monitor, and enhance their digital presence and overall digitization efforts.

Role: Content creator

FIGMA - ADOBE ILLUSTRATOR - ADOBE AFTER EFFECT - ADOBE PREMIER PRO

From January 2023 to April 2023, I had the privilege of interning at UrbiQuest, where I worked on reimagining and improving the existing platform. My focus was on designing innovative ways to present key visual elements, as shown below. Once the interface enhancements were complete, I shifted my attention to strengthening the visual identity of their website by refining its structure and incorporating custom illustrations. In my role, I developed visual solutions and created prototypes to support the development team, ensuring the platform was polished and ready for its big launch.

Rethinking the platform

The first step involved analyzing the existing platform by testing it from a new user’s perspective. This helped identify areas where the user flow felt interrupted, confusing, or misaligned. The entire team participated in the testing process, providing diverse feedback that was carefully considered.

After consolidating and comparing the results, I proposed the following changes:

‍

UrbiQuest

Some of the changes included adding a lateral menu to easily access the various districts without having to go back on the main map, reshape the horizontal menu for it to be more fluid and better match the overall aspect, simplify the possibe interactions to exit the page and align some elements.

UrbiQuest

Rethinking of the website

UrbiQuest already had a website at the time, but for the official launch, they wanted to give it a refresh, find better ways to display the features proposed by the platform, present the team and find illustrations that better matched the AD.

Here are some of the new visuals :

UrbiQuest

UrbiQuest

UrbiQuest

To present the team according to the 3D style of the platform, as this one is in fact an ever-evolving city, I came up with the idea of Isometric 3D avatars of each team member. Here are some of the compositions.

UrbiQuest

UrbiQuest

UrbiQuest